Wednesday, February 29, 2012

The Political Rise Of Enrique Pena Nieto

Enrique Peña Nieto is the official presidential candidate of the Partido Revolucionario Institucional or PRI to the 2012 Mexican Presidential Elections. Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. Even though he has political connections, he is a lawyer with a master's in business.

He has been connected to the PRI since 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. At the same time, he was Chairman of the Political Coordination Board of the same legislature.

He is no stranger to politics having been involved with the state government of Mexico from the 90's until 2002. During his stint in the state government of Mexico, he acted as, Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He became affiliated with the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has been actively working within the PRI party in various capacities, even as political advisor to PRI National. Everything he has done within the PRI organization has led up to this moment in time as a presidential candidate. His elaborate and systematic plan of action from state government to presidential candidate has been steady.

In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. Because of his experience, he was able to win against such candidates as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He became a gubernatorial candidate of the PRI in February 2005.

Victory day was July 3, 2005. He won 49 percent of the vote. The baton of governorship was passed over to Nieto on September 15, 2005 at the Morelos Theater in Toluca in front of 5,000 people.

Advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation, all items on his list of things to get done. During his governorship, he was able to walk a fine line between the different factions within the party. His success as governor in helping the people of the state of Mexico helped him obtain the presidential candidacy.

At the end of his term as governor of the state of Mexico, he announced his bid for nomination as the official Presidential candidate of the PRI party. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.

As fishy as it may sound Pena Nieto is considered by many as the next president of Mexico. As part of his campaign to become president, he has held pretend presidential polls against his opponents. On July 1, 2012, Mexico will hold its Presidential Elections with some 80 million people voting for their new set of officials.

The PRI has confidence in their popular candidate, Enrique Pena Nieto. Mexico has always called their head of state president, but truthfully, men who were more like dictators have ruled Mexico, and Enrique Pena Nieto hopes to change all that. He expects to renew hope among Mexicans and urge them to build a better nation and a country of peace.


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Monday, February 27, 2012

The Foresight of Steve Heyer CEO

According to Steve Heyer CEO, marketers and media agencies should start changing the way they do business or else their corporations are headed to a collapse. These are bold words that were spoken by this visionary business leader almost a decade ago and people continue to refer to them today. He said these things to a good number of the most influential persons in the industry a number of years in the past.

Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. His words from some years past were eventually continued in subsequent interrogations regarding them. The trick, according to him, was to focus on selling fun, not a bed or a room.

In this approach, what is being sold is the experience itself. He said that the hotels had to work on selling experiences worth remembering. Heyer's innovation was in the lens through which he approached the subject.

Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. Nowadays we see that Heyer was right. And this is most apparent in the computer and digital industries.

The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Internet users indiscriminately downloaded the latest and most popular hits for free.

The musical industry suffered huge losses, as noted by Heyer in his 2003 speech. Heyer told people in music production that they now had to adapt to this new setting, as it could no longer be stopped. He also addressed TV executives and warned them to prepare and adapt to “the changing media consumption habits of younger generations”.

To him, the postmodern cultural product was what made sense, where consumers bought because they wanted the culture. An experience that is not easily replicable is the primary product Heyer is looking to market for Starwood. This marketing tactic would lead to emphasis being placed on the entertainment possibilities of each hotel.

To this end, Victoria’s Secret has been called on to partner with the hotels to produce The Limited Victoria Secret shows for exclusive viewing in the hotels. To tempt customers, the shows have been marketed as exclusive events. This is a clear example of marketing an experience.

Heyer has also spoken out against slapping on brands in films. He found it reprehensible for its lack of contextual significance. He also said this practice neither improves storylines nor enhances marketability of products.

Steve Heyer CEO is someone who knows what he is doing: he even used to be chief of Coca Cola, one of the biggest businesses in the world. And with Coca Cola, he demonstrated contextual placement of brands into TV programs. He managed to get Coke cups on the table of the judges for a certain talent competition aired on TV, ensuring contextual visibility.


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Sunday, February 5, 2012

The Costs of AACSB Online MBA Programs

In the case of an AACSB online MBA degree, who needs this form of education? For those who want to be an educator working for an institution that offers business programs, you will need an AACSB-accredited business degree. If teaching is not in your roots, you will only find such a degree advantageous if you engage in the kind of work that is at a managerial level.

In the United States, there is a company that publicly announced that their tuition assistance program will no longer be covering all schools but only those that have the AACSB accreditation. As long as the MBA program came from the accredited school, they will pay for it. If you manage to get a business degree from a school with the AACSB's seal of approval, you will have an edge professionally.

Association to Advance Collegiate Schools of Business International is what these letters stand for. Here is an agency that is voluntarily run and they are in charge of evaluating business and accounting schools for educational quality. It was in 1916 when this agency first came about and business schools have been monitored by them ever since.

Considering their consistency in evaluating schools, the AACSB has given accreditation to a lot of esteemed Ivy League business schools. When it comes to schools such as Yale and Duke, the MBA programs provided by these institutions have all been accredited by the AACSB. Duke University actually has an online MBA program that has been approved by the AACSB.

It is perfectly alright for educational facilities to offer MBA programs, online or in campus, even if they do not have an accreditation from the AACSB. About seventy percent of the schools and programs that have received the seal of approval of the AACSB has failed to comply with the agency's regulations according to a recent study. While an AACSB accredited online MBA is the gold standard of distance learning MBA school accreditation, only about 30% of business schools in the US have AACSB accreditation.

The AACSB's accreditation is not the only sign that a school is providing excellent education to the people that enroll in their facilities. Innovative programs of study are often provided to people by the schools that have not been accredited by an agency such as the AACSB. Since universities deal with students that are a bit older at times, they need flexibility in their program design and this is only achievable if they are not bound by the standards of the AACSB.

When it comes to an AACSB online MBA, this is something that can be pricier than the conventional MBA and this is why the latter is preferred by many. Those who can go for an AACSB online MBA are the people who can afford to pay about 30000. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

Choosing a regionally certified course will lead to 10000 in savings. For people who cannot afford the AACSB MBA, a conventional one will do just fine. With an AACSB accreditation, MBAs will be harder to accomplish too so think about this.

You might be wondering why this is so. Besides having an undergraduate GPA that is above average, it is also mandatory that you pass the Graduate Management Admissions Test. This can be a frustrating requirement for average students as most AACSB-accredited business schools typically uphold higher admission standards than their counterparts.

To sum up everything, there are several reasons to consider an AACSB online MBA degree. If your chosen career is highly competitive, this is the degree that you should go for and you should not be intimidated by the GMAT or GRE requirements if you know that you are knowledgeable in this field. This is also something that you should go for if the reputation that you will gain upon graduation matters a lot.

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